AI-powered social media and content creation

Start creating impactful content using AI-powered tools in this beginner-friendly course.

Using platforms such as ChatGPT, Gemini and Canva AI, you generate written content, images, audio and short-form video for social media.

The course explores how to build effective creative workflows while maintaining your own voice and ideas. Teaching is practical and structured, helping you develop confidence through hands-on activities.

Ideal for beginners, it supports personal projects, small businesses or creative careers, and introduces new approaches to digital content creation at WM College in Camden.

Who is this course for and what will I learn?

This course is for adults aged 19+ who want to create social media content using AI tools. It is suitable if you:

• Manage or want to grow a social media presence.
• Run a small business or creative project.
• Are interested in digital marketing or content creation.
• Are exploring new creative tools and workflows.

On this course, you learn how to:

• Use AI tools to generate ideas and content plans.
• Write engaging social media posts and captions.
• Create simple graphics and visual content.
• Develop short-form content such as posts or videos.
• Build consistent content across platforms.
• Combine creativity with AI tools to improve workflow.

By the end of the course, you:

• Develop practical social media and content creation skills.
• Gain confidence using AI tools creatively.
• Produce a range of digital content examples.
• Improve your understanding of online content strategies.

Eligibility requirements

This is a beginner-level course. You do not need previous experience with AI tools or content creation.

Basic computer skills and confidence using the internet will help. Your tutor will guide you step by step, making the course accessible and supportive for all learners.