Digital marketing and social media content creation

Build your confidence in digital marketing and content creation with this practical, beginner-friendly course.

Learn how to create targeted content, understand your audience and develop a clear online presence using industry-relevant tools. Design posts, plan campaigns using Meta Business Suite and produce short video content.

Teaching is hands-on and structured, helping you build practical marketing skills step by step.

Ideal for beginners, this course supports small business promotion, creative projects or career development at WM College in Camden, London.

On this course, you learn how to:

• Create targeted social media content for specific audiences.
• Design posts using tools such as Canva.
• Plan and schedule content using Meta Business Suite.
• Develop simple marketing strategies and campaigns.
• Produce short video content with editing features.
• Organise projects and understand basic marketing terminology.

You learn through practical sessions at WM College in Camden, London. Lessons include demonstrations, guided activities, group exercises and individual projects.

You create your own marketing content during sessions and receive regular feedback. Your tutor supports your progress with clear, step-by-step instruction.

By the end of the course, you:

• Develop practical digital marketing skills.
• Gain confidence creating social media content.
• Build a small portfolio of marketing work.
• Create a content plan for use in future content creation.
• Understand how to plan simple content strategies.

Eligibility requirements

This course is for adults aged 19+ who want to learn digital marketing and social media content creation. It is suitable if you:

• Run or plan to start a small business.
• Want to grow a social media presence.
• Are interested in marketing or creative content.
• Want to build skills for work or personal projects.

This is a beginner-level course. You should have basic computer skills and confidence using a smartphone. You will learn to work on Mac computers during sessions.

No previous marketing experience is required. Your tutor will guide you step by step and support you throughout the course.