Digital marketing fundamentals

This three-day accredited course is designed to equip small businesses with the essential knowledge and skills to navigate the dynamic landscape of digital marketing.

In this course, you'll learn: 

• The fundamentals: Grasp the core concepts of digital marketing, including SEO, content marketing, email marketing and paid advertising.
• Digital strategy: Develop effective digital marketing strategies aligned with your business objectives.
• Analytics and measurement: Understand how to track and measure the success of your campaigns using key metrics.
• Practical applications: Gain hands-on experience through exercises and case studies.

Who is this course for? 

• Marketing professionals who wish to gain an understanding of digital marketing to enhance their career and their digital marketing skills.
• Professionals working in marketing analysis, product or brand management, managing online communications and those working in online sales and advertising.
• Those seeking a career in digital marketing or switching from traditional advertising to online advertising and communication.
• Advisers and consultants who are seeking to enhance their knowledge of contemporary digital marketing strategies in order to provide better advice.
• Senior managers wishing to gain a better understanding of the benefits of digital marketing are in a better position when evaluating different digital marketing strategies to select the strategy that best serves their business.

By the end of the course, you will be able to:

• Create a comprehensive digital marketing plan for your business.
• Optimise your website for search engines to increase visibility.
• Utilise social media platforms to engage with your target audience.
• Develop effective content marketing strategies.
• Implement targeted paid advertising campaigns.
• Analyse and interpret digital marketing data to make informed decisions.

Digital marketing fundamentals is accredited by CPD and recognised by CMI. You will also receive a digital certificate from the university once you have successfully completed the course.