Training

Digital marketing mini course

London Borough of Islington

In this self-paced course, you will explore all of the core elements of digital marketing and build industry-standard expertise. Plus, you will learn how to best market your newfound skills to kickstart your new career, including how to build your CV, personal brand or portfolio website to secure your first clients!

Learning outcomes

To help build essential skills in digital marketing.

Curriculum

Digital vs traditional marketing: Gain insights into the key differences between digital and traditional marketing and understand why the digital landscape is essential for modern businesses
Understanding your customer: Learn how to identify your target audience, analyse their behaviour and build powerful customer personas to craft compelling marketing campaigns
Positioning your brand: Explore the art of positioning in the digital age. Discover how to differentiate your brand and create a unique identity that resonates with your audience
Social media marketing: Unleash the potential of social media platforms to engage with your audience, build a loyal following, and drive business growth
Pay-per-click (PPC) advertising: Master the art of PPC advertising to drive targeted traffic to your website and achieve optimal results

London Borough of Islington

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