Digital marketing mini course

Digital marketing mini course
Yasmin Mahmoudi

London Borough of Islington

Enquire now

In this self-paced course, you will explore all of the core elements of digital marketing and build industry-standard expertise. Plus, you will learn how to best market your newfound skills to kickstart your new career, including how to build your CV, personal brand or portfolio website to secure your first clients!

Learning outcomes

To help build essential skills in digital marketing.


  • Digital vs traditional marketing: Gain insights into the key differences between digital and traditional marketing and understand why the digital landscape is essential for modern businesses
  • Understanding your customer: Learn how to identify your target audience, analyse their behaviour and build powerful customer personas to craft compelling marketing campaigns
  • Positioning your brand: Explore the art of positioning in the digital age. Discover how to differentiate your brand and create a unique identity that resonates with your audience
  • Social media marketing: Unleash the potential of social media platforms to engage with your audience, build a loyal following, and drive business growth
  • Pay-per-click (PPC) advertising: Master the art of PPC advertising to drive targeted traffic to your website and achieve optimal results
Yasmin Mahmoudi

London Borough of Islington

Disclaimer: The views expressed in this content is solely that of the author and does not necessarily reflect the view of Grow London Local. Grow London Local accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. We recommend that you obtain professional advice before acting or refraining from action on any of the contents of the content.

Grow London Local

Create an account today and get a personalised Business Success Check in under five minutes.

Visit Grow London Local