Digital marketing mini course
London Borough of Islington
In this self-paced course, you will explore all of the core elements of digital marketing and build industry-standard expertise. Plus, you will learn how to best market your newfound skills to kickstart your new career, including how to build your CV, personal brand or portfolio website to secure your first clients!
Learning outcomes
To help build essential skills in digital marketing.
Curriculum
- Digital vs traditional marketing: Gain insights into the key differences between digital and traditional marketing and understand why the digital landscape is essential for modern businesses
- Understanding your customer: Learn how to identify your target audience, analyse their behaviour and build powerful customer personas to craft compelling marketing campaigns
- Positioning your brand: Explore the art of positioning in the digital age. Discover how to differentiate your brand and create a unique identity that resonates with your audience
- Social media marketing: Unleash the potential of social media platforms to engage with your audience, build a loyal following, and drive business growth
- Pay-per-click (PPC) advertising: Master the art of PPC advertising to drive targeted traffic to your website and achieve optimal results
London Borough of Islington
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