Tuesday 9th Apr 2024
Email marketing masterclass
Grow London Local
| Price: | £0.00 |
|---|---|
| Date: | Tue 9th Apr 2024 |
| Time: | 11:00 - 13:00 |
Attend this free masterclass, led by Lawrence Wilson, an E-Business adviser and trainer.
You will learn:
- How to build an email list from scratch or grow an existing list, online and offline
- Why it’s crucial to understand your audience and their needs. The benefits of newsletters and what to include
- As a product business, what personalised offers and promotions can you use to create engagement with your target audience and improve sales
- As a service provider, how can you use email to share personalised, valuable content with your target audience at the right time in their buying journey
- What are open rates, bounce rates, unsubscribe rates and click-through rates and why are they important
- How to plan a successful event using email marketing
- How to use AI to create valuable content and identify your ideal customers’ needs
What else you can understand by attending
- How calls to action (CTA’s) and pop-ups on your website can help you grow your lists
- What is A/B testing and how it helps improve your results
- What is the difference between a broadcast email and an automated email
- How customer segmentation can help improve sales
- Why it’s important to be consistent with your brand messaging and identity
Grow London Local
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