Tuesday 9th Apr 2024

Email marketing masterclass

Email marketing masterclass
Grow London Local

Grow London Local

Date:Tue 9th Apr 2024
Time:11:00 - 13:00

Attend this free masterclass, led by Lawrence Wilson, an E-Business adviser and trainer.

You will learn:

  • How to build an email list from scratch or grow an existing list, online and offline
  • Why it’s crucial to understand your audience and their needs. The benefits of newsletters and what to include
  • As a product business, what personalised offers and promotions can you use to create engagement with your target audience and improve sales
  • As a service provider, how can you use email to share personalised, valuable content with your target audience at the right time in their buying journey
  • What are open rates, bounce rates, unsubscribe rates and click-through rates and why are they important
  • How to plan a successful event using email marketing
  • How to use AI to create valuable content and identify your ideal customers’ needs

What else you can understand by attending

  • How calls to action (CTA’s) and pop-ups on your website can help you grow your lists
  • What is A/B testing and how it helps improve your results
  • What is the difference between a broadcast email and an automated email
  • How customer segmentation can help improve sales
  • Why it’s important to be consistent with your brand messaging and identity
Grow London Local

Grow London Local

Disclaimer: The views expressed in this content is solely that of the author and does not necessarily reflect the view of Grow London Local. Grow London Local accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. We recommend that you obtain professional advice before acting or refraining from action on any of the contents of the content.

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