How to use cash flow and profit and loss statements

In this webinar, we break down how these two essential financial tools work, when each matters most, and how using them effectively can transform how you run your business.

This interactive, hands-on workshop is for business owners and directors who want to understand cash flow and profit and loss statements without getting bogged down in accounting jargon, giving you the clear financial insight you need to make confident daily decisions.

Session content:

• Cash flow vs profit and loss: What decisions each statement should drive (and when to use which).
• Financial stability and profitability: How both tools work together to protect your cash and grow your margins.
• Structuring your accounts: How to categorise your costs so your reports make sense of your business.
• Simple tools, templates and benchmarks you can apply immediately to your current projects.
• Early warning indicators: Red flags that show when things aren’t going to plan.

This session is for you if you would like to find out:

• How to have more financial control over your business.
• How to maintain a healthy gross margin per account/service/product.
• What financial benchmarks in your industry can increase the predictability of your business.
• What other companies do to ensure stability.

About the speaker

Adina helps SMEs understand their numbers and make informed, confident financial decisions. She works closely with business owners to improve cash flow, strengthen profitability and reduce financial risk, giving them the insight they need without the complexity of a full finance team. Her goal is simple: to help SMEs build financial clarity and resilience, even if they’re not yet ready for a financial director but need more than basic bookkeeping.