In Conversation With Juicy Brick: Trend Hunting

Join Mission Kitchen for an exclusive "In Conversation With" session with Juicy Brick, exploring how to spot trends before they go mainstream and how to turn insight into commercially powerful innovation.

For this session, we'll be joined by Grace Bryan (co-founder and CEO, Juicy Brick), with the conversation hosted by Ziyaad Massoud (co-founder, Fil).

In a saturated and fast-moving food and drink landscape, success doesn't come from chasing what's already popular, it comes from identifying what's about to spike.

In this session, Grace will pull back the curtain on how Juicy Brick approaches innovation, using food and beverage as the case study, but applying lessons that work across industries.

We'll explore how to develop a "wide-lens" perspective, how to separate hype from high-growth opportunity and how to identify the precise moment a trend shifts from niche to breakout.

This conversation will introduce Juicy Brick's wide-lens methodology, a framework for looking beyond your immediate category to spot momentum building across multiple cultural landscapes. Rather than joining the tail end of a trend, you'll learn how to position your brand to hit the spike.

We'll also explore the lifecycle of a trend, "the peak and the pit," and examine emerging 2026 food and drink movements to understand how to distinguish between short-term fads and scalable white space opportunities.

What you'll leave with

• A clearer understanding of how trends form and evolve.
• A practical framework to assess whether something is hype or high-growth.
• Insight into key 2026 food and beverage shifts.
• A repeatable blueprint for generating your own innovation concepts.
• Greater confidence in making bold, forward-thinking product decisions.

Ticket includes access to the in conversation with, networking and post-talk food and drink.