Instagram for business
City Lit institute
Instagram is a photo and video sharing platform that you can use to grow and develop your business.
This course serves as an introduction to using Instagram for your business, from setting an account and creating relevant content to using it as a powerful business tool.
What will we cover?
- An overview of Instagram.
- Why Instagram?
- Taking a photo and opening a photo from the camera roll in Instagram.
- Setting a location or tagging another Instagram user in a photo.
- Settings overview: how to switch from personal to business.
- Editing photos, effects and filters.
- Hashtags.
- Discussing Instagram strategy for business.
- Planning Instagram content for your business (aesthetics).
- Discussing cross-channel marketing for Instagram.
What will I achieve?
By the end of this course, you should be able to:
- Create a post with relevant hashtags.
- Have a good understanding of Instagram and the way you can use it to expand the identity of your business.
- Identify ways to use Instagram for your business and start on a strategy for it.
- Know what tools to use to create beautiful content easily, as well as what tools and techniques will drive your business forward.
What level is the course and do I need any particular skills?
You should have a smart phone with the Instagram application downloaded. You need to already have an account and know how to log into the account without any problems.
Basic knowledge of how to post is required.
You should be able to follow spoken instructions, read written instructions and information, and discuss work with your tutor in English.
How will I be taught, and will there be any work outside the class?
This course is taught on your smartphone or tablet. The course consists of discussions, demonstrations and practical examples. One-to-one guidance and support is given throughout.
Are there any other costs? Is there anything I need to bring?
You should have access to your existing social media account(s). If you do not have existing account(s), you need to have a valid email address and its password to sign up for a new account.
This will help you to practice the course content during the course and gain valuable hands-on experience.
City Lit institute
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