Know your worth: pricing confidence and commercial readiness toolkit
RedBorder Ltd
Knowing what to charge is a common challenge for new and growing businesses.
Price too low and you risk undervaluing your services. Price too high and you risk losing potential customers.
Developed by RedBorder Ltd, drawing on more than 20 years of experience supporting thousands of SMEs, this practical toolkit helps founders confidently and sustainably price their services based on their costs, aspirations, experience and customer value.
What the toolkit includes:
- Day rate calculator: Calculate sustainable hourly and day rates based on income goals, costs and billable time.
- Pricing confidence assessment: Evaluate expertise, experience, track record and market positioning.
- Project quotation builder: Calculate project fees, including preparation, delivery and expenses.
- Commercial readiness checklist: Identify gaps in pricing, customer targeting and business processes.
- Pricing guidance: Practical advice on communicating fees and negotiating with clients.
Who is it for?
Startups, freelancers, consultants, self-employed professionals and established SMEs looking to review their pricing.
Benefits
Build pricing confidence, communicate your value, prepare competitive quotations and adjust your rates as your business grows.
Delivery
A downloadable, self-guided Excel toolkit that can also support workshops and mentoring. The methodology is transferable across sectors and currencies.
RedBorder Ltd
I am the founder of RedBorder Ltd., with over 20 years of experience supporting small and micro-businesses to thrive. I am passionate about championing underrepresented entrepreneurs and have dedicated my career to fostering inclusivity, ethical business practices, and community wealth-building.
My work in economic development, including with organisations such as London & Partners, has given me the opportunity to design innovative programmes like the Clicks 2 Mortar initiative, which helps high street businesses and online entrepreneurs maximise their potential.
My expertise comes not only from professional achievements but also from lived experiences. Growing up in Guyana, I saw firsthand how communities harnessed their skills and resources to create sustainable wealth. Those experiences shaped my commitment to empowering others and building resilient communities.
When I’m not supporting businesses, I love bringing fresh ideas to life and finding the perfect balance between creativity and practicality.
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