Multichannel marketer level 3 (Apprenticeships+)
Capital City College Group
The broad purpose of the occupation is to support customer-focused marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line.
The emerging green economy is creating increasing opportunities for new and complex services and products. This may require marketing activities to be focused on raising awareness of the benefits of carrying out transactions or purchases or products within an environmentally sustainable model.
CCCT runs this programme over a 23 month timeframe, with a learning period of 18 months and an end point assessment (EPA) of up to 5 months.
This apprenticeship is for new entrants to the digital industry depending on the digital marketing job role. Prior experience in a digital marketing role is desirable. Also for individuals working in various organisations in a digital marketing role.
Successful completion of multi-channel marketer standard allows the completer to become associate member with Chartered Institute of Marketing (CIM), Digital Marketing Institute (DMI) for power membership and Data and Marketing Association (DMA) for membership.
Capital City College Group
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