Online session on business fundamentals: sales

Understand your customer journey. Build trust. Make sales that actually feel like you.

Building a business isn't only about being visible. It's also about understanding how people move from discovering you… to trusting you… to buying from you… and then coming back again.

In this session, we're exploring the sales funnel – not as a rigid, corporate concept, but as a practical way to make sense of the customer journey for really inspiring businesses.

We walk through each stage together, from awareness to retention, and translate it into something you can actually use straight away.

Date: Thursday 7 May

Time: 10am–11am

Location: Zoom (online)

Investment: £10 for a place

You leave this session with a clear understanding of:

• What a sales funnel really is for creative businesses.
• The key stages of the customer journey and what your audience needs at each point.
• Where you might be losing potential customers (without realising).
• Simple ways to strengthen trust and momentum, so people feel confident choosing you.
• How to build a more sustainable journey - not just one-off sales.

This session is for you if:

you're an ambitious, focused creative, innovator or inventor who wants to grow with more clarity – especially if you're tired of "posting and hoping", or you know you're doing good work but want a clearer path to consistent sales.

If you're ready to build a sales journey that feels clear, aligned and sustainable – we'd love to have you with us.

Eligibility requirements

Creative sector businesses.