Wednesday 26th Mar 2025
Paid social 101
Market & Me
| Price: | £0.00 |
|---|---|
| Date: | Wed 26th Mar 2025 |
| Time: | 13:00 - 13:45 |
Heard the buzz about paid social but not sure where to start? Wondering if there’s actually a difference between running ads and just boosting Instagram posts? (Spoiler: there is).
What is paid social? Who should be using it? What do you need to get started? And what’s the biggest paid social myth that’s still holding businesses back?
Join us on Wednesday 26 March for an introduction to paid social and learn how to start boosting your presence (and those bottom-line figures) with strategic advertising campaigns on social platforms.
Meet your speaker
Irene has more than seven years of experience running impactful social media ads across industries, working in top media agencies and gaining insider knowledge directly from platform reps at Meta, Pinterest, TikTok and more. A certified Meta Ads buying and planning professional, she now helps businesses big and small grow through social ads.
In this lunch and learn, you get quick start tips you can apply straight away plus plenty more to help you make paid social work for your business and have a chance to have your questions answered.
Market & Me
I'm a business strategist and founder of Market & Me. I help established independent founders grow with confidence - after years of watching great businesses lose direction trying to do it all.
My career started in retail and hospitality, leading teams and running national brands. I then spent almost a decade working with landlords and developers including Westfield and Transport for London, leading strategy and performance across retail and mixed-use destinations.
That mix means I understand both sides: the founder balancing everyday realities, and the landlord focused on long-term results. Now, I bridge the gap, helping independent businesses perform at their best.
What I help with:
- Finding clarity when you're scaling or figuring out what's next
- Growing sustainably in a way that works for how you actually want to run your business
- Standing out in crowded markets
- Creating space to think strategically, not just operationally
- Peer support through Founders Sessions - monthly work days for independent founders who get it
My approach is practical, people-first and grounded in experience. I help business owners step back from the noise, find clarity and make decisions that build businesses they're proud to run.
Because when people thrive, their businesses do too.
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