PR and communications – introduction (Creative Skills Academy)
Capital City College Group
This course provides a beginner-friendly introduction to PR and communications, focusing on practical skills used in real campaigns: writing press material, understanding audiences and building brand reputation and relationships.
This course is perfect for early-career professionals, self-employed individuals or executives seeking to expand their PR and marketing skills.
What will I study?
- What PR is (and isn’t)?
- How to write simple press content.
- How brands manage reputation.
- Basic media relations and collaborations.
- Social media as a PR tool.
- Understanding audiences and messages.
Eligibility requirements
You will need to be eligible to study in the UK. Upon enrolment, you will be asked to upload residency and income documents for college funding purposes.
This course is for 19+ adults only who are GLA-resident.
Capital City College Group
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