Thursday 3rd Dec 2026
Pricing for profit

Grow London Local Events
| Price: | £0.00 |
|---|---|
| Date: | Thu 3rd Dec 2026 |
| Time: | 12:00 - 12:30 |
Are your prices based on real costs, or on guesswork? In this practical session, Adina Luca walks you through a quote template for a service-based business, built on real-life numbers.
The template covers:
- Direct labour and material costs
- A monthly profit and loss forecast for overheads
- Hourly rate calculation
- Gross margin and mark-up
- The final price
By following the template step by step, you’ll see how to set prices that reflect real, predictable and foreseeable costs, and you’ll leave with an example you can put to use straight away.
What you’ll take away
- An Excel quote template you can adapt to your own business
- A clear understanding of the two types of costs that go into pricing, and how they interact to reach your ideal (industry) gross margin and profit
- A refresher on the Profit and Loss structure, including typical cost percentages
Grow London Local Events
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