Relationship-based fundraising field guide

I.G. Advisors are award-winning experts in social and environmental change who help organisations and people achieve impact and growth.

Today, we are recognised as one of the world's most trusted impact advisories, and are proud to be one of the UK's earliest B Corporations.

We've seen how the principles of relationship-based fundraising are essential to success across all contexts and how strong relationships are critical to organisational resilience.

We developed the relationship-based fundraising field guide in partnership with The Ford Foundation as a practical resource for people fundraising for organisations of all types and sizes.

Relationship-based fundraising is a type of fundraising that centres around developing long-term, strategic partnerships with donors, rather than focusing on small, one-off donations, or transactional grants and contracts.

Relationship-based approaches usually engage 'high-value' audiences, such as trusts and foundations, high-net-worth individuals (HNWIs), corporates, and bi- and multilaterals.

This field guide helps readers create a fundraising strategy that leverages and maximises their existing resources, and provides general guidance on the quest to successfully grow and diversify their income through grants.

Eligibility requirements

For businesses looking to fundraise from grants (from HNWIs, trusts and foundations, governments and bi-laterals, corporates etc.).