Shoot smart: Video training for SMEs

This exciting course offers a hands-on, fun-filled introduction to smartphone video production, showing you just how powerful your device can be for business.

You will be introduced to the iDEC® teaching method, that enables learners to create high-quality video on their smartphones.

iDEC® stands for individual, director, editor, cameraperson. The method is CPD-accredited and globally recognised as the benchmark teaching method relating to the production of smartphone video.

The training is not just about what buttons to push to capture images and edit them together. It revolves around how to tell memorable stories and engage with the targeted audience.

The course is delivered by iDEC® founder John Dixon, who has delivered his training to a diverse range of global clients including the UK and Scottish governments, BMW, The University of Warwick, Barclays, Porsche, MARS inc, Clarins and Adidas.

But crucially he has also trained hundreds of start-ups, SMEs and sole traders on how they can generate smartphone video that creates engagement, then takes the audience on a journey, leaving them wanting to know more.

In the workshop you’ll explore the strengths of both vertical and landscape formats, learn when and why to use each and gain practical skills in shooting and editing short-form videos - all tailored for today’s digital platforms.

Packed with interactive exercises, real-world takeaways and light-hearted challenges, this session equips you with the skills to create professional, engaging content straight from your phone.

Whether for marketing, internal comms or social media, you’ll leave ready to produce high-quality videos that will elevate your business.

Get ready to create high quality smartphone video, edit and share like a pro - your smartphone is your new video studio!