Social media marketing short course
University of Westminster
Expand your digital skills with this two-day social media marketing course.
The course will introduce you to how best to use existing social media channels to establish your digital presence, build your brand, expand your audience and improve your sales funnel.
Throughout the two days, you will learn how to set a strategy for your social channels, use your organic and paid content for best results, manage your communities effectively and produce the most impactful content to help you meet your business objectives.
Who is this course for?
This is an introductory course for anyone working in or looking to move into digital marketing, communications, or running their own business and wanting to learn about using social media for business purposes.
The course will give participants a foundation in using paid and owned channels across audience management, content development, paid campaigns and measuring the ROI of each channel and campaign.
After completing the course, you will know:
- How to set up your business social media presence.
- What are the most relevant channels to your audiences.
- How best to engage through your content and community management with your customers to increase sales and brand loyalty.
- How to assess your organic and paid campaigns.
Social media marketing is accredited by CPD and recognised by CMI. You will also receive a digital certificate from the university once you have successfully completed the course.
University of Westminster
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