Support for high streets: increase footfall through digital marketing

Are you a high street business owner trying to attract more customers in an increasingly competitive marketplace?

Join this Grow London Local webinar, featuring retail expert Sally Williams, to learn practical digital marketing techniques designed specifically to help your independent high street business stand out.

What you'll gain by the end of the webinar

• An understanding of the concept of marketing and how to define and reach your catchment area.
• Tips on how to adopt and enhance your free Google Business Profile.
• Practical ideas on how to make money by organically growing a social media community to attract the relevant target markets.
• An understanding of how high street businesses like yours have harnessed the power of digital marketing with limited resources.

Guest speaker: Sally Williams, Retail Revival Ltd

Sally Williams is a fifth-generation retailer. After completing her English degree at the age of 21, she opened her first shop selling sportswear.

She then became a training manager with a national sports retailer providing bespoke courses to more than 1,000 company employees.

A move to the public sector in 1997 enabled Sally to secure £5m from the European Social Fund, with which she developed an award-winning business academy, training and supporting 2,000 small businesses in Hertfordshire.

Sally launched Retail Revival Ltd in 2009 and quickly established a reputation for delivering excellent training programmes for independent businesses across London.

Retail Revival also activates pop-up shops and delivers markets, and Sally runs a vintage retail business in her spare time so that she can continue to experience life behind the counter. Retail is her joy!