Support for high streets: visual displays and the science of shopping

Have you ever wondered why customers are drawn to certain products while others go unnoticed?

The layout of your space, such as your products, signage and furniture, plays a powerful role in how shoppers move, what they notice and ultimately what they decide to buy.

As part of the Grow London Local high street webinar series, join retail expert Sally Williams to see your business through the eyes of your customers. Discover seven easy-to-implement tips to elevate your visual displays and boost your average transaction value.

In this session, you will learn how to:

• Use a visual display checklist to identify your business displays strengths, weaknesses and opportunities.
• Assess your shop floor layout to help you identify hot spots, key sales areas, blind spots and sightlines to better inform product placement and sales messages.
• Install effective displays using height, depth, colour and theme, to include the use of props and signage.

Guest speaker: Sally Williams, Retail Revival Ltd

Sally Williams is a fifth-generation retailer. After completing her English degree at the age of 21, she opened her first shop selling sportswear. She then became a training manager with a national sports retailer providing bespoke courses to more than 1,000 company employees.

A move to the public sector in 1997 enabled Sally to secure £5m from the European Social Fund, with which she developed an award-winning business academy, training and supporting 2,000 small businesses in Hertfordshire.

Sally launched Retail Revival Ltd in 2009 and quickly established a reputation for delivering excellent training programmes for independent businesses across London.

Retail Revival also activates pop-up shops and delivers markets, and Sally runs a vintage retail business in her spare time so that she can continue to experience life behind the counter. Retail is her joy!

You can also discover and register for the other webinars in the series here:

• Increase footfall through digital marketing, Tuesday 24 March
• How to turn visitors into sales, Tuesday 31 March

If you have any questions, please contact us at eventenquiries@growlondonlocal.london.