TikTok for business

TikTok is the latest social media platform that has everyone talking. It's fun and easy to use, and can provide access to a variety of information and entertainment.

This course is aimed at those who want to use TikTok to promote their business. You will learn how to amplify your videos to enhance your business and discuss growing your following through effective and entertaining content.

What will we cover?

• Switching your account from personal to business.
• Learn about the For You page and how TikTok operates in comparison to other social media platforms.
• Know how to use the analytics to improve your content.
• Discuss trends, hashtags and sounds that can gain more views.
• Identify how engagement (liking, commenting and sharing videos) on TikTok can improve your views.
• Learn how to enhance your TikTok videos using filters, effects and other additional fun options.

What will I achieve?

By the end of this course, you should be able to:

• Remember how to access the TikTok app, the basic menu buttons and the functions learned in class.
• Repeat basic functions on TikTok including how to view, like, comment and share a video.
• Familiarise with the security issues surrounding this app, identify where to go to change your security settings.
• Analyse your content using the built in measurement tools.
• Use the app to view videos that are suggested to you or that you find using the search function.
• Select trends that will be relevant to your business.
• Develop new content that is different to other social media platforms.
• Experiment with various effects and stickers to improve your video.
• Differentiate between the Following and For You page.
• Create videos that can be posted for the world to view.

What level is the course and do I need any particular skills?

This course is suited for business owners who want to use TikTok to reach a new audience.

Basic social media experience is necessary, as many of the terms learned on other platforms will apply.

We will cover some of the basics in TikTok, but if you are brand new to TikTok, you may wish to take the short introduction to learn the basics and how to create an account.

This course is taught on a beginner level, but suitable for those who already have an account and are ready to take the next step at creating content.

You must feel comfortable operating your own smartphone and already have the TikTok app downloaded onto your phone.

How is the class taught, and will there be any work outside of it?

The instructor uses a combination of slide presentation, live video and screenshots to teach and navigate.

Students have access to Google Classroom where handouts are provided by the tutor.

Short videos and articles are provided for additional reading and information.

During class, students will post one video. They will be shown how to delete/hide the video if they wish to not make it public thereafter.

Are there any other costs? Is there anything I need to bring?

Students need to access the video link to the classroom on a laptop or computer and use their mobile or tablet/iPad device to learn from.

Students need to know how to use their device, as IT assistance is not available on the day of the class.

Students need to be able to log into their accounts without assistance and know their passwords/log in information prior to class.