Lunch and Learn: Finding your brand's target audience

Kiki Bhaur

9 Designs

Posted: Tue 28th Mar 2023

In this Lunch and Learn, brand strategist and designer Kiki Bhaur explains how to identify and connect with your ideal target audience. Discover the importance of knowing your audience and how to define and research it.

Kiki is a senior expert brand strategist and designer with over 12 years of experience in building extremely impactful brands for companies across the globe. He's also the founder and creative director at 9 Designs.

Key takeaways from this session:

  • Discover how to find your different audience segments

  • Learn how to develop a deeper understanding of your ideal target audience, such as their needs, wants, and values

  • Find out how to develop research tasks to validate your audience

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Kiki Bhaur

9 Designs

Hey, I'm Kiki! The FUN brand strategist 😎 on a mission to build 1000 positive impact brands. What’s a brand strategist? 🕵🏽‍♂️ Someone who can get your brand from where it currently is, to where it wants to be. Essentially what I do is build brands by helping them to formulate a clear, actionable, strategic plan so they can achieve their brand goals. The FUN part? 🎉 My style and approach to brand strategy. When you hear the word “Strategy” I doubt much excitement is injected into your veins. Most people think “complex, analytical, logical, BORING” Strategy is super powerful stuff So, I made a decision to make my approach and in particular, my workshops, FUN. Fun opens up creativity, breaks down barriers and helps to create an open and relaxed environment. But more importantly for your brand, incorporating FUN into brand strategy can also help to build stronger relationships between your team members and your clients. I run interactive and engaging brand building workshops, for startups, small and medium sized businesses. In these workshops we go through: A thorough brand analysis, which includes a deep dive into your current problems and obstacles and brand objectives. Your brand anatomy (the skeleton structure of your brand) Your market and positioning & The all-important brand research We use all of this to devise a clear actionable plan for your brand to achieve its objectives. Lastly, why positive impact? 💚 I’ve been in this industry for over 7 years now to know that brands are a powerful part of the future. They control and influence a lot in today's world and have power to shape consumer behavior, influence societal norms and values, and impact the environment and communities. With this power comes responsibility and so for me it’s a priority to ensure that I support every brand I work with to make that positive impact, bringing balanced, positive effects to society and the environment. In summary, what I’m promising you is if we work together, we can: A) help your brand reach its goals + be profitable B) help make a positive impact to socially, environmentally and economically C) Have a sh*t load of FUN (and stress at times, NGL) doing it. If you need help with your brand, send me a message and we can grab a room. To chat that is... 👀 __ www.kikibhaur.co Email: ciao@kikibhaur.co Linkedin: https://www.linkedin.com/in/kikibhaur/ Instagram: https://www.instagram.com/kikibhaur/ Tiktok: https://www.tiktok.com/@kikibhaur

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