Lunch and Learn: How to grow your business on TikTok
Enterprise Nation
Posted: Fri 27th Oct 2023
In this webinar, Katey McElroy, SMB strategic partnership manager at TikTok, shares her top tips for using TikTok as a platform to grow your business.
Small businesses on TikTok contributed £1.63 billion to UK GDP in 2022. TikTok launched in the UK in 2018, and has quickly become a destination for UK small businesses to reach new audiences – from disruptive beauty brands and vintage retailers, to restaurants and food businesses.
Millions of businesses showcase their goods and services on TikTok, with many using the platform’s growing marketplace, TikTok Shop.
TikTok users are highly motivated off the platform, with 47% having bought a product or service and 45% visiting a restaurant or tourist attraction as a result of seeing it on TikTok.
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