Support for high streets: how to turn visitors into sales
Grow London Local
Posted: Thu 21st May 2026
Explore the art of selling in a way that feels natural and customer-focused in this Grow London Local webinar, featuring retail expert Sally Williams.
Many high-street businesses are great at attracting visitors but find it difficult to turn those visits into sales.
The businesses that thrive are the ones using customer-friendly selling techniques that feel natural, rather than pushy.
This webinar brings those methods to life through practical and relevant case studies. It shares simple techniques that you can put into action to boost conversions and increase your turnover fast.
What you'll learn
How to calculate your customer conversion rate and average transaction value, and identify methods to increase it.
How to identify the seven stages of active selling and, using real case studies, how to use these techniques appropriately to increase turnover.
How to use the five senses to create a positive customer experience, increase dwell time and sell time.
Guest speaker: Sally Williams, Retail Revival Ltd
Sally Williams is a fifth-generation retailer. After completing her English degree at the age of 21, she opened her first shop selling sportswear.
She then became a training manager with a national sports retailer providing bespoke courses to more than 1,000 company employees.
A move to the public sector in 1997 enabled Sally to secure £5 million from the European Social Fund, with which she developed an award-winning business academy, training and supporting 2,000 small businesses in Hertfordshire.
Sally launched Retail Revival Ltd in 2009 and quickly established a reputation for delivering excellent training programmes for independent businesses across London.
Retail Revival also activates pop-up shops and delivers markets, and Sally runs a vintage retail business in her spare time so that she can continue to experience life behind the counter. Retail is her joy!
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