What angel investors look for (and mistakes to avoid)
Grow London Local
Posted: Wed 12th Aug 2026
Gain insider knowledge on how angel investors evaluate opportunities and what makes them say yes to some pitches while passing on others.
This session demystifies the investment landscape and equips you with practical strategies to approach the right investors with confidence.
Topics covered in this session
The different types of investors in the funding ecosystem, from angel investors and syndicates to venture capital firms, and which ones are the right fit for your stage of business growth.
What investors actually look for when evaluating opportunities, including the key criteria around team, traction, market potential and scalability that influence their decision-making.
How to find and connect with the right investors for your business, plus the common pitching mistakes that turn investors away and how to avoid them to maximise your chances of securing investment.
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